{"id":2767,"date":"2026-03-25T16:13:22","date_gmt":"2026-03-25T15:13:22","guid":{"rendered":"https:\/\/arapede.net\/a-savoir\/"},"modified":"2026-03-25T16:13:22","modified_gmt":"2026-03-25T15:13:22","slug":"a-savoir","status":"publish","type":"page","link":"https:\/\/arapede.net\/en\/a-savoir\/","title":{"rendered":"Insights"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"2767\" class=\"elementor elementor-2767\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1334a34a-70f7-40c0-91b1-bb893368c272 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1334a34a-70f7-40c0-91b1-bb893368c272\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-80da3221-19df-4a83-b4c4-060fec05e4ba\" data-id=\"80da3221-19df-4a83-b4c4-060fec05e4ba\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e77e5d0a-7354-47e2-b6af-8e5b00579001 elementor-widget elementor-widget-heading\" data-id=\"e77e5d0a-7354-47e2-b6af-8e5b00579001\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Insights<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-358a0a01-32d4-4cfe-ab54-e082f6c28e04 elementor-widget elementor-widget-text-editor\" data-id=\"358a0a01-32d4-4cfe-ab54-e082f6c28e04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Complex projects call for informed decisions. These notes are written for decision-makers who want to understand before they choose \u2014 not after.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8f93efc-7b0f-4616-a47e-6fc3907ef658 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c8f93efc-7b0f-4616-a47e-6fc3907ef658\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-70b12a65-5af5-4fe4-84b8-597e49b87719 e-con-boxed e-flex e-con e-parent\" data-id=\"70b12a65-5af5-4fe4-84b8-597e49b87719\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e09991ff-0fe8-4852-b31d-da9a48dba071 e-flex e-con-boxed e-con e-parent\" data-id=\"e09991ff-0fe8-4852-b31d-da9a48dba071\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a92348cd-a680-45b1-a137-144e40fc3ede elementor-widget elementor-widget-heading\" data-id=\"a92348cd-a680-45b1-a137-144e40fc3ede\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Website redesign from scratch<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7632ad5c-d8d8-412f-9b2a-8ece046ee189 elementor-widget elementor-widget-heading\" data-id=\"7632ad5c-d8d8-412f-9b2a-8ece046ee189\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Why starting from scratch is often the most cost-effective decision<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8783514a-306a-42e2-9198-e1d6ee27d329 elementor-widget elementor-widget-text-editor\" data-id=\"8783514a-306a-42e2-9198-e1d6ee27d329\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Modernising an existing website seems reasonable. It is often the most expensive option in the long run. This note explains what a website inherits from its past \u2014 and why a clean foundation changes everything over 3 to 5 years.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68afa019-570b-4aa2-94ca-76cd5fe6a14b elementor-widget elementor-widget-html\" data-id=\"68afa019-570b-4aa2-94ca-76cd5fe6a14b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"hover-btns\"><a href=\"\/en\/a-savoir\/refonte-from-scratch\/\" class=\"hbtn hbtn-primary\"><span style='margin-right:8px;'>\u2713<\/span> Read the note<\/a><a href=\"https:\/\/arapede.net\/wp-content\/uploads\/note_site_from_scratch.pdf\" target=\"_blank\" class=\"hbtn hbtn-secondary\"><span style='margin-right:8px;'>\u2610<\/span> Download the PDF<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d62ce1be-db27-422b-b548-3f829e136cb9 e-flex e-con-boxed e-con e-parent\" data-id=\"d62ce1be-db27-422b-b548-3f829e136cb9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9196cacb-4c06-4153-a58c-1fbf775a054d elementor-widget elementor-widget-heading\" data-id=\"9196cacb-4c06-4153-a58c-1fbf775a054d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">SEO &amp; LinkedIn<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e813dbcb-c3a5-4df4-9785-7beea1c30b37 elementor-widget elementor-widget-heading\" data-id=\"e813dbcb-c3a5-4df4-9785-7beea1c30b37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Why to act from launch \u2014 not after<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ec96194-ba15-41ba-abd0-9960b38e135b elementor-widget elementor-widget-text-editor\" data-id=\"9ec96194-ba15-41ba-abd0-9960b38e135b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>SEO is not added after launch. It is built in from the start. Every month of delay is a month of lost organic growth. This note explains concretely what you lose by putting these topics off until tomorrow.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af21be85-a1a9-4398-9c37-344fba53c20a elementor-widget elementor-widget-html\" data-id=\"af21be85-a1a9-4398-9c37-344fba53c20a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"hover-btns\"><a href=\"\/en\/a-savoir\/seo-linkedin\/\" class=\"hbtn hbtn-primary\"><span style='margin-right:8px;'>\u2713<\/span> Read the note<\/a><a href=\"https:\/\/arapede.net\/wp-content\/uploads\/note_seo_linkedin.pdf\" target=\"_blank\" class=\"hbtn hbtn-secondary\"><span style='margin-right:8px;'>\u2610<\/span> Download the PDF<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0b77028b-fce0-4de4-bb07-84a9da7767f3 e-flex e-con-boxed e-con e-parent\" data-id=\"0b77028b-fce0-4de4-bb07-84a9da7767f3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-45917b6e-98fc-4d9c-90fe-bfccd1f7c469 elementor-widget elementor-widget-heading\" data-id=\"45917b6e-98fc-4d9c-90fe-bfccd1f7c469\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Your integrated website CRM<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c951da5-8dc8-429c-968b-2f49ffcedf3d elementor-widget elementor-widget-heading\" data-id=\"0c951da5-8dc8-429c-968b-2f49ffcedf3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Managing contacts, emails and newsletters from WordPress \u2014 with no SaaS subscription<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab95c507-847d-4e91-8961-ff3b5b72be2f elementor-widget elementor-widget-text-editor\" data-id=\"ab95c507-847d-4e91-8961-ff3b5b72be2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>HubSpot, Mailchimp, Brevo \u2014 well designed, but expensive and disconnected from your website. This note presents an alternative: a custom CRM, native to your WordPress, with no monthly subscription and no data held by a third party.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa671ebe-ef83-4e99-b63a-771763897220 elementor-widget elementor-widget-html\" data-id=\"fa671ebe-ef83-4e99-b63a-771763897220\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"hover-btns\"><a href=\"\/en\/a-savoir\/crm-integre\/\" class=\"hbtn hbtn-primary\"><span style='margin-right:8px;'>\u2713<\/span> Read the note<\/a><a href=\"https:\/\/arapede.net\/wp-content\/uploads\/note_crm_framework.pdf\" target=\"_blank\" class=\"hbtn hbtn-secondary\"><span style='margin-right:8px;'>\u2610<\/span> Download the PDF<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-2767","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/arapede.net\/en\/wp-json\/wp\/v2\/pages\/2767","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/arapede.net\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/arapede.net\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/arapede.net\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/arapede.net\/en\/wp-json\/wp\/v2\/comments?post=2767"}],"version-history":[{"count":0,"href":"https:\/\/arapede.net\/en\/wp-json\/wp\/v2\/pages\/2767\/revisions"}],"wp:attachment":[{"href":"https:\/\/arapede.net\/en\/wp-json\/wp\/v2\/media?parent=2767"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}