Complex projects call for informed decisions. These notes are written for decision-makers who want to understand before they choose — not after.
Modernising an existing website seems reasonable. It is often the most expensive option in the long run. This note explains what a website inherits from its past — and why a clean foundation changes everything over 3 to 5 years.
SEO is not added after launch. It is built in from the start. Every month of delay is a month of lost organic growth. This note explains concretely what you lose by putting these topics off until tomorrow.
HubSpot, Mailchimp, Brevo — well designed, but expensive and disconnected from your website. This note presents an alternative: a custom CRM, native to your WordPress, with no monthly subscription and no data held by a third party.